Multiple Choice, Multiple Answers

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Ski resorts built around a single winter season face growing uncertainty as warmer winters and unpredictable snowfall shorten the reliable window for skiing. Some resorts have responded by investing heavily in snowmaking equipment, which can extend the season artificially but requires significant water and energy inputs, raising both costs and environmental concerns. Others have diversified their offerings, adding summer activities such as mountain biking trails, hiking routes, and zip lines to attract visitors outside the traditional snow season and reduce dependence on unpredictable weather. Resorts at higher altitudes generally face less immediate risk, since colder temperatures at elevation preserve snow cover longer into spring, whereas lower-altitude resorts have in some cases closed permanently after a string of poor snow years. Financial analysts increasingly view year-round revenue diversification as essential to the industry's long-term survival rather than optional.