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Artisan bakeries have grown in popularity as customers seek bread made with —simplesimplysimplicitysimplify ingredients and traditional methods rather than mass production. Many bakers allow dough to —fermentfermentationfermentedfermenting slowly overnight, which deepens the flavour and improves digestibility. This attention to craft often —commandscommandedcommandingcommand a higher price, which loyal customers are usually willing to pay.