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FreshMart's loyalty program is changing how points are earned starting next month. Currently, shoppers earn one point for every dollar spent, and points never expire. Under the new system, members will earn two points per dollar on Tuesdays and Wednesdays, but only half a point per dollar on weekends, when the store is busiest. Points will also expire twelve months after they are earned, rather than lasting indefinitely. Store management says the changes are meant to encourage customers to shop during quieter weekdays, easing checkout lines and helping staff manage shelf restocking more smoothly. A spokesperson added that members who redeem points regularly will barely notice a difference, since most rewards are claimed well within a year. However, customers who save points for larger rewards, such as a free grocery hamper or a gift card, are advised to check their balances and redeem soon if they have points from more than a year ago. The company will send email reminders thirty days before any points are set to expire. Members without an email on file should update their account at the customer service desk to avoid losing accumulated points without warning.